The 6-point checklist for AEO-ready content

1. Answer in the first 100 words. Models weight the opening of a page heavily when deciding whether to extract from it. Lead with the direct answer, then explain.

2. Use FAQPage schema for anything shaped like a question. It's a strong, structured signal of exactly what's being answered.

3. Write comparison and "best X for Y" content deliberately. These pages get cited disproportionately because they compress a decision — exactly what a model is trying to help a user make.

4. Keep claims checkable. A number, a source, a date. Vague marketing language rarely gets quoted; specific, attributable statements do.

5. Refresh instead of republishing. Engines appear to favour pages with a track record of accuracy over time, not just new pages.

6. Track it. Publishing changes without measuring whether citation behaviour actually shifted means you're optimising blind. rankahead's daily tracking exists specifically to close that loop.