Domain Authority Estimator
Answer two quick questions for a directional domain authority estimate.
Frequently asked questions
Why is this called a "directional" estimate rather than an exact score?
True domain authority metrics (from tools like Ahrefs or Moz) are built from proprietary link-graph data this free tool doesn't have access to. This estimate uses publicly available signals like domain age to approximate a range — useful for a rough gut check, not a number to quote in a client report.
Does domain authority affect AI-engine citations the same way it affects Google rankings?
Not identically — AI engines weigh content structure and checkable claims more heavily relative to raw link authority than traditional search ranking does. A newer, lower-authority domain with well-structured content can still get cited over an older, higher-authority one with vague pages.
What's a "good" domain authority estimate for a new site?
There's no fixed threshold — a brand-new domain will naturally estimate low regardless of content quality, since age is one of the inputs. Track the trend over months rather than comparing your day-one number to an established competitor's.
Should I prioritise domain authority over AI-citation structure?
For most small and mid-sized sites, no — structural changes (schema, answer-first content) tend to move AI-citation outcomes faster than the months or years it takes to meaningfully shift domain authority. Both matter long-term, but they're not equally fast levers.